01 / brand films + campaign worlds
Make the point of view impossible to miss.
Founder-led films and repeatable campaign worlds give the idea a recognizable voice, setting, and reason to keep watching.
AI-powered creative + customer experiences
Turn your brand into something people can see, hear, and act on.
17 Signals builds cinematic brand films, original characters, personalized video, visualizations, and live voice agents for businesses that need clearer stories, stronger attention, and faster follow-up.
Start with a founder, product, character, customer moment, or point of view.
Founder film / What I do
The problem before the lead
First earn attention.
Then make action easy.
When creative looks generic, offers feel abstract, follow-up feels impersonal, or questions go unanswered, interest disappears. “Lead Gen Problem” explains why the work starts upstream.
What we build
Four ways to move people from interest to action.
Start with the problem you need to solve. We shape the right mix of story, identity, personalization, visualization, and conversation around it.
02 / original characters
Give the brand someone people remember.
An original character can carry a voice, explain a complicated service, and return across films, campaigns, and interactive moments.
03 / personalized video + visualization
Make the message—or the future—personal.
Turn a participating creator, mascot, founder, or owned character into an individual moment, or help a customer picture the outcome before they decide.
04 / live voice agents
Answer while the interest is still alive.
Let a visitor speak with a clearly disclosed AI agent that can handle questions, gather useful details, and guide the next step.
The creative system
Six ways into the world.
The homepage keeps the offer simple. The deeper library lets you explore the work by the job each piece is designed to do.
Selected work / working concepts
Show the range.
Keep the story clear.
Series & campaign worlds
Monaco Motor Group
“No, Boomer” opens a repeatable dealership world: a recurring cast, a clear comic tension, and room for the series to continue.
Discuss a campaign worldOriginal characters
Piston
A character with a voice, a point of view, and a role inside the business.
Build a characterPerformance creative
Break Into the Feed
A fast visual thesis for creative designed to earn the stop.
Plan performance creativeTransformation & visualization
Let people see the change.
For kitchens, bathrooms, roofing, and other considered purchases, visualization can turn an abstract promise into something a customer understands immediately.
The homepage holds the clearest examples. The deeper library organizes the rest by the job each film is built to do.
Explore the full creative libraryHow it compounds
One signal. A living system.
- 01
Discover
Find the signal already inside the asset.
- 02
Build the world
Set character, rules, voice, and visual language.
- 03
Make + deploy
Turn the system into films, experiences, and touchpoints.
- 04
Engage + learn
Watch how people respond, then make the world more useful.
Founder record / Todd Weinhaus
Experience behind the work.
The work draws on Todd's experience putting products in front of people and building new ways for them to shop.
FashionFlairs / editorial
Products that traveled through culture.
OK! / 2007 Glamour / 2009Pulse / social commerce
Shopping that moved into the feed.
Read the Pulse storyStart a project
What do you want your brand to do next?
Tell us the problem, audience, existing asset, or capability you have in mind. We’ll use that context to start a focused conversation.